Search is sick, Bing is the cure

Oh dear...

This article at http://www.msnbc.msn.com/id/31084838/ is titled "Microsoft ads say search is sick, Bing is the cure". Cute...

But, didn't anyone tell them that the Chinese word "bìng" (病), which is pronounced with the 4th tone, very similar to the English pronounciation of bing, means "sick" or "to get sick"???

More than 1 billion people, people that seem to believe in things like lucky numbers and "bad" sounds, people that feel that the number 4 is unlucky because it sounds like "death", these people say "wǒ bìng le" (我病了) and they mean "I am SICK". And MS hopes to make bing a new verb for searching and have them type in www.bing.com every now and then to do their searches?

Oh dear... I think I need another drink...